One program is our Annual Red Ribbon Campaign which encourages people to tie a red ribbon on their vehicle antenna or mirror as a pledge to always drive safe and sober. We hold a media event every November to kick this off. With media and dignitaries in attendance, we heard a number of speakers, donated funds to the Sudbury Unit of the Snowmobile Trail Officer patrol, donated funds to the Greater Sudbury Police Services to fund a RIDE sobriety spot check and provided funding for a local documentary on a major tragedy caused by a drunk driver. More information can be found in this Sudbury Star article.
I took a few photos of the proceedings:
It was a successful morning. Now it is up to each and every one of you.